Paid Ads

Getting found by nearby online searchers while they are actively looking for specific products or services is the single most impactful marketing effort any small business can make today. All the “big guys” are spending the bulk of their advertising dollars on search ads. Now you can, too, with a properly managed, long-tail Google Ads campaign, affordably managed by us. Designed specifically to help companies with smaller budgets thrive in the digital age.

Our automated ShopToIt platform is built to make it fast, easy, and affordable for any small business to create a perpetual stream of new customers using Google Ads. Our platform automatically creates ads for each of a business’ products or services, focusing on long-tail keywords—more specific words describing what they do. This means you won’t overspend on generic, broad search terms, resulting in a campaign that reaches motivated, engaged consumers at the point of purchase in the US, Canada, the UK, Australia and New Zealand.

YouTube is one of the top media channels and the second-largest search engine in the world. Take advantage of that tremendous reach with YouTube advertising and get the exposure you need to thrive in competitive markets. Our team of specialists can target ads to consumers based on specific demographics (for example: age, gender, household income, and parental status), interests (travel, tech, beauty, and sports), searched keywords (“how to repair an iPhone,” or “top 10 beauty tips”), or even on specific YouTube channels. Through YouTube‘s TrueView in-stream ads, our service will typically play your promotional video pre-roll: an ad at the start of a short user-selected video. Ads can also appear in-stream (mid-roll) if the video is of considerable length.

Benefits:
Because YouTube is both a search engine and a social media platform, you can target potential customers who are seeking information and are willing to interact with brands.

Videos don’t need to be professionally made to drive results. Sometimes a video shot with your own camera or smartphone looks more authentic and original, keeping production costs to a minimum while driving maximum results. YouTube offers video metrics that can help you identify which videos your customers are watching and for how long. We use this information to optimize campaigns.